The major learning was how the rest of the organisation impacts on your brand value. There was a great balance between theory and practice; what we learnt in the theory sessions, we had enough time to put into practice and see the learning in the actual market.  I want to get this programme into BP lubricants as I think it would add a lot of value to the company, to the brand and I am sure they would probably be willing to implement it globally into the lubricants business.